Please Don’t Wear Neon: A Family Photo Outfit Guide

Wondering what to wear for family photos? You’re not alone - this is one of the most common questions clients ask before a session. The good news is you don’t need perfectly matching outfits or a Pinterest-level wardrobe to look amazing in your photos. In this guide, I’m breaking down exactly what photographs best, what to avoid (yes, we’ll talk about neon), and how to make getting dressed feel simple, coordinated, and stress-free for the whole family.

Start with one outfit you actually love.

Pick one person’s outfit first - usually mom, because let’s be honest, she’s usually the one doing the planning anyway ;)
Choose something you feel good in. A dress you can move in, a cozy neutral sweater, something that feels like you, just slightly upgraded from laundry-day real life.
Then build everyone else around that.

Neutrals are your best friend (neon is not invited)

Soft tones, earthy colours, creams, muted greens, warm browns, dusty blues - these all photograph beautifully.
Neon colours can sometimes reflect onto skin and shift the tones in photos, which can take away from that soft, natural look. Muted tones usually work much better.

What about red?

Red can work - but it depends on the shade.

• Deep, muted reds (like burgundy or rust) → gorgeous, warm, and very photogenic

• Bright, true fire-engine red → can sometimes feel a bit overpowering and draw too much attention

So if you love red, just lean into the softer, moodier versions and it can actually look really stunning in photos.

Coordination > matching

You do not need everyone in the same outfit. 
Instead, aim for:

-Complementary colours
-Similar “vibe” (casual, dressy, cozy, etc.)
-A mix of textures like knits, linen, denim, flowy fabrics

This is what makes photos feel natural and elevated instead of staged. And yes, sometimes that really is as simple as jeans and a white tee. When it fits the setting and feels intentional, it can photograph beautifully too. Simple doesn’t mean boring!

Comfort is not optional

If you’re tugging at your outfit every 12 seconds or your kid is trying to escape their outfit like it’s a prison uniform, it’s going to show.

If you can sit, move, cuddle, and breathe in it - you’re good.

Logos, graphics, and loud patterns = instant distraction

Anything with big branding or super busy patterns tends to pull attention away from faces and connection.

And again… this is a family photo, not a clothing ad.

Layers = secret weapon

Cardigans, jackets, hats, blankets - these add movement, texture, and give you something to do with your hands (which helps if you ever feel awkward in photos).

Also helpful for unpredictable weather.

Final rule: don’t overthink it

The best outfits are the ones where you feel like yourself. And if you’re ever unsure, send me your options. I’m always happy to give the green light!